Canadian Furniture Store News at GoWFB.ca

Is it Easy to Buy Furniture Online?

May 2nd, 2008 Matt Posted in Industry News | No Comments »

“According to a study conducted by OTX in August 2007, consumers cite too many options (42 percent), uncertainty regarding design preferences (41 percent) and too little information on how to make selections (29 percent) as factors causing a lack of confidence when buying furniture. Almost 75 percent of those surveyed said they would utilize a resource that provided simple, easy to understand information prior to buying furniture. More than 40 percent said they would buy furniture more often if they had greater confidence in their purchasing decisions.”

All of the concerns these consumers have about ordering furniture are important factors when designing a user-friendly website. Have you tried ordering from other websites and found it difficult to add the options you want or change your options after you have placed items in your shopping cart? It can be frustrating. At Wholesale Furniture Brokers, we are constantly working on improving our customers’ shopping experience by giving them easy-to-use drop down options and explanations on how to order. Customer satisfaction is our number one goal from ordering furniture to having the furniture arrive at the customer’s home.

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